What do we do?

We cultivate (global) relationships between young creative talent and brands that are looking for a breath of fresh air. Our expertise comes into full effect when focusing on project management for everyone involved.

We take care of scouting and coaching artists, we guide pre-and post production, build briefings, keep track of deliverables and monitor deadlines. We also have the capacity to pitch creative concepts and campaigns. This ensures that everyone stays happy from start to finish.

It’s the perfect balance between low risk, high reward and (cost) effectiveness. Together, we can support the new generation while we elevate brands with a fresh perspective.

For Brands / Organisations

  • A brand is looking to work with a young team of creatives for an upcoming campaign. In most cases brands are looking for a single creative (like a photographer or film maker). But in this example, let’s assume they’re asking for YBA to scout a hairstylist, make-up artist, fashion stylist, and photographer.

    We will get together to determine the preferred age range, deliverables, expectations, budget, output, usage, and visual style.

    YBA will compile this information into a clear briefing/budget plan and start scouting for creatives that either matches or elevates the style of the brand. This will be done by tapping into our online and offline networks. We’ll also actively search for potential candidates beyond our existing network.

    In this specific case, we’ll also directly get in touch with selected creatives to present to the brand. YBA will also determine and communicate fees.

    Once the team has been selected and booked, YBA will pick up the pre-production and arrange gear, location, planning, and call sheets while guiding the team to ensure all is clear during the entire process. The brand will also be kept up to date every step of the way.

    We will be present at the shoot to ensure everything goes smoothly for both brand and creator.

    Post-shoot, YBA will pick up communication with the creatives to keep track of deadlines and the deliverables. YBA will be a key partner in the post-production phase to help the creative achieve the required quality, but more importantly, to support them with any questions or challenges. The brand will also be kept in the loop every step of the way.

  • An art festival is looking to showcase ten interesting young artists at their upcoming event.

    We will get together to determine the preferred age range, creative field(s), budget, and whether or not the festival wants an exclusively made themed artwork.

    YBA will compile this information into a clear briefing/budget plan and start scouting for creatives. We will do this by tapping into our online and offline networks. We will also actively search for potential candidates beyond our existing network. This will be done through researching and running targeted, handmade ads. We will ask all creatives to send us their three best artworks and a short bio.

    We will compile and present all entries that fit the requirements to the organisation. We will also consult and give advice on how to approach the selection if this is desirable.

    After selecting the final ten artists, we will pick up communication and set out deadlines. In the case of exclusive pieces, we will also coach the artists when it comes to the creation of the artworks. This can be anything from supplying materials to conceptualising their piece. If necessary, we will also arrange transportation of the artworks and/or artists to the festival.

    We will be present during set-up and the festival to ensure the entire process goes smoothly and according to plan.

  • An organisation is looking for a way to connect the youth with the elderly. Their wish is for us to seek young filmmakers and have them create short films about a small group of elderly people. They’ve requested for us to do the full project management.



    We will get together to determine the preferred age range, what kind of campaign we are setting up, the budget, and, if possible, plan a special moment to celebrate and/or showcase the results.


    YBA will compile this information into a clear briefing/budget plan and start scouting for creatives. This will be done by tapping into our online and offline networks. We will also actively search for potential candidates beyond our existing networks.



    After selecting the chosen artists, we will pick up communication and set out shoot date(s) and deadlines. We will also coach the artists when it comes to the production of the films. This can be anything from scripting, storyboarding, and shot list creation to lighting advice and gear rental.



    We will be present at the shoot to ensure everything goes smoothly for both brand and creator.



    Post-shoot, YBA will pick up communication with the creatives to keep track of deadlines and deliverables. YBA will be a key partner in the post-production phase to help the creative achieve the required quality, but more importantly, to support them with any questions or challenges. The organisation will also be kept in the loop every step of the way.

For Creatives

  • It’s beautifully simple! There are two ways to get involved: you either follow us on Instagram, and if you don’t have Instagram, you can send us an e-mail. We keep a database of artists who approached us directly that do not use instagram, and they will also be informed if there are interesting assignments coming up.

    The reason that we like operating on Instagram is because we can keep track of your development without you having to keep us up to date. That does mean that whatever is most recent will be taken into account when scouting. But, if we are interested in your work and notice that you haven’t been actively sharing work on Instagram. We’ll make sure to get in touch with you to see if you have anything new to share with us.

  • We mainly focussing on working with creatives between the ages of 18 and 30 years old. There are no experience requirements; we consider and carefully look at each portfolio.

    If you’re younger feel free to get in touch, we also support younger creatives through our youth initiative Atelier WOA. (This will be rebranded to Young Blood Junior soon)

  • Scouting through curation:
    If a brand or organisation is looking for a certain visual style, we’ll scout and curate specific creators that either match or could elevate that style. In this case, you will be approached by us directly, and we’ll ask you for a small selection of your most recent or favourite work.

    Scouting through discovery:
    In the cases of exploring a broader scope of creatives, we will put up an open call on our Instagram feed and, in some cases, through targeted ads. We’ll also make sure to contact all of the creatives who have applied to us directly by sending an e-mail. In this case, we’ll also ask you for a small selection of your most recent or favourite work.

    How much do we get paid?
    It strongly depends on the assignment and allocated budget per production. We value creatives deeply, as YBA is founded by a creator. We always aim to pay the artists an honest and realistic market/experience-based fee and ensure that brands/organisations are aware of this at all times.

    If budgets are flexible, we will approach you to request your fees. We deeply care for transparency and will always share with you when we can allocate a higher budget for you. If the budget is lower but the brand/organisation truly wants to work with you, we’ll also get in touch and see if there’s a middle ground to be found.

    We want to emphasise that we do not take any percentage from artists. We’ve explained how we work below.

Other questions

  • We have a clear and simple way of organising YBA financially. We do not take commissions - we only give them. We only charge for what we actually do. In simple terms, that is our worked hours for coaching, producing, talent/client care, and project management. In the case of a fixed budget, we always look at it from an ‘artist first’ perspective. We allocate the budget towards the artists and then find out how much is left for the pre/post-production and coaching. This way, we keep it flexible and the door open for honest negotiation for pricing/labour if the budget falls short of the intended goal.

    We operate with a fully transparent mindset and are driven by passion, not by profit. If this means that an incredible opportunity/idea comes across our desk where we might have to invest a bit of our own time, we’re more than happy to do so.

  • We’re proud to say that we can make any budget work. Depending on the expected scope of the output we’ll always be able to suggest cost-effective solutions to achieve the same goal while still supporting young creatives.

    Feel free to get in touch and ask for advice when it comes to your wishes and budget.

  • Yes! When you refer a brand/client who ends up booking a project, big or small, you’ll receive a 20% commission of our fee from that booking. There is no age limit. Things to keep in mind:

    20% of our fee.
    All external creator fees will remain untouched. Your payout is going to be based off of our own worked hours that are invoiced to the brand/client.

    Give us a heads-up!
    We need to double check if a referral is legitimate. Make sure to give us a heads-up if a brand/client will get in touch about a project. We can then cross-check the referral. If possible, make sure they name you when getting in touch.

    One person per booking.
    We can only give one person the 20% commission per booking. We will double check with the brand/client who referred them.

    How do we get paid?
    After receiving the final payment for the entire booking, we’ll get in touch with you to pay out your fee. This has to be invoiced directly by you, or through a ‘verloning’ company that you can sign up with.

    I am a creator with a referral. How does this work?
    In that case we start off with giving you a high five. This means that you’ll receive your own fee + 20% of ours. If you’re a young creator with a booking that requires production, project management or even if you want us to coach you through the entire process. We’ll take on the project, pay you your fee plus 20% of our fee.

    I am a marketeer / brand agency. How does this work?
    Exactly the same when a brand/client books us (directly) and refers to you. Whether or not that’s for a full project, just the scouting, coaching or production.

    Manage expectations.
    More often than not, most of the budget is allocated towards the artists. This means that YBA’s fee can fluctuate based on how much we decide to invest our own time. It’s good to have a realistic expectation that our cut won’t be the largest piece of the pie. But we’re more than happy to share a piece of our cut with you.

    Why 20%?
    Most organisations in the creative industry demand a 20% commission. They either take it off of your fee, or add it on top of it. We think it’s fair to apply that same payout to you. No double standards.

  • Our dream is to become a big change in the industry and to represent a group of young, amazing creatives while helping to elevate brands and organisations. The vast internet is making it increasingly harder to connect, discover, and explore new ‘real life’ creative relationships. We know who we are, and we look ourselves in the mirror every single day, questioning if we are doing the right thing in the right ways. We trust that our hearts are in the right place, and we truly believe that this is a large part of how our industry can keep thriving in this new digital age we’re finding ourselves in.

    Besides the progression of technology, we are passionate about maintaining artistry. Because if anything stands the test of time when it comes to humanity, it’s art.

What we’ve been up to lately:

Currently working on projects with
Omring Noord Holland
Gemeente Medemblik
Jongerenwerk Medemblik

We’re not building Young Blood Studio on a hunch; it’s drenched in real-life experience and based on knowledge about how our next generation(s) operate. It’s a well-known fact that it’s getting more and more challenging to bridge the gap when it comes to intergenerational collaborations. We’re here to solve that problem.

Let’s talk

A final word from our Founder

Besides being an established creative and busy family man, I’ve dedicated most of my life to mentoring creatives, researching trends, art, and keeping tabs on creative marketing.

My motivation for this isn’t complicated. I was one of those young creatives at one point in my life. Life started with a difficult childhood which led to me finding photography as an escape. My work was discovered and picked up by big ad agencies and photography agencies at just 23 years young. I have been part of the vast and complicated international creative/commercial circuit ever since.

Young Blood Agency is a culmination of everything I’ve done in the past ten years. From being an international photographer, a guest teacher at the GLR in Rotterdam, an in house creative director all the way to currently running an initiative to help (vulnerable) youth get free access to creativity.

Most importantly, I’ve never forgotten the key people that had a significant impact on my life by guiding and believing in me. I vowed that one day I would pass on the favor.

That day has come.

Marc Haers
Founder